Welcome to all cake bakers and cake lovers! We want to inspire you to bake and help you bake better. Our site is full of tips and recipes, so if you're wondering why your cake sank, which types of tin to buy, or how to create an authentic cream tea, then we are here to help. If you run a cake making business or want to start one up, we have lots of expert cake business advice right here - and our gadgets, the CakeUlator and CakeOmeter will be sure to bowl you over.
New to pastry-making? It’s easy to be bewildered by the different types of pastry out there: puff and Danish, short and wholewheat, choux pastry and hot water pastry, Pâte Brisée and Pâte Sablée – and those are just the beginning! To keep it simple, we’ll focus on making shortcrust pastry …
Perfect for tea parties, suppertime, and even brunch, Chocolate Loaf is a versatile recipe that every baking goddess should have in her repertoire. Serve one of our recipes to your lucky family, and you’ll be receiving requests for it over and over again! Chocolate Loaf or Chocolate Bread? Chocolate Loaf …
You can fill and ice almost any cake with chocolate – and why not? From a glossy glaze to a spreadable buttercream, every type of icing can be adapted to include chocolate. Chocoholics will love our icing and filling recipes… (All recipes make enough to fill and ice a standard …
Why not try your hand at baking some British classics? The Midlands is a rich source of baking tradition, from humble oatcakes to delicious plum bread. Try our classic recipe for Bakewell Tart and give your family a taste of British baking history! Regional Food in the Midlands The heart …
Wales has a rich culinary tradition. If you’d like to try baking a traditional cake recipe from Wales, try one of our favourites – below. About Welsh baking Historically, the country’s main occupations – agriculture and mining – meant that there were a lot of famished Welsh men arriving home …
Baking has a long history in Devon and Cornwall. From cream teas to cider and saffron cakes, the region has its own share of classics. If you feel like baking something that will take you to the Regency coastline and summer orchards of Devon or Cornwall, here are two favourites …
Old-fashioned cakes are back in style. And if you’re looking for vintage, it doesn’t get more authentic than W.I. recipes! Browse through an old Women’s Institute book, and you’ll find recipes that are the predecessors to our modern favourites. The names may be different, and the lard and ammonia may …
Looking for some old-fashioned biscuit recipes? Mention coconut pyramids, shortbread, jam and melting moments and the Women’s Institute comes to mind. Famous for its baking prowess, the Institute has been providing us with home-baked treats for almost 100 years. Try one of their classic Biscuit Recipes and find out why. …
So you’ve pinned posters on lamp-posts, advertised in the Post Office window, and spread the word about your cupcake business. But you still want more customers. So what’s next? Here are some ideas to market your cupcake business successfully in your local area. Network, Network, Network This is a time-consuming …
Marketing online can seem like throwing a dart into the ocean. What are your chances of catching a fish? Well, with a little insider knowledge, you can turn the dart into a big old net. The key is to understand your audience, and put your business right in front of …