Welcome to all cake bakers and cake lovers! We want to inspire you to bake and help you bake better. Our site is full of tips and recipes, so if you're wondering why your cake sank, which types of tin to buy, or how to create an authentic cream tea, then we are here to help. If you run a cake making business or want to start one up, we have lots of expert cake business advice right here - and our gadgets, the CakeUlator and CakeOmeter will be sure to bowl you over.
Wales has a rich culinary tradition. If you’d like to try baking a traditional cake recipe from Wales, try one of our favourites – below. About Welsh baking Historically, the country’s main occupations – agriculture and mining – meant that there were a lot of famished Welsh men arriving home …
Baking has a long history in Devon and Cornwall. From cream teas to cider and saffron cakes, the region has its own share of classics. If you feel like baking something that will take you to the Regency coastline and summer orchards of Devon or Cornwall, here are two favourites …
Old-fashioned cakes are back in style. And if you’re looking for vintage, it doesn’t get more authentic than W.I. recipes! Browse through an old Women’s Institute book, and you’ll find recipes that are the predecessors to our modern favourites. The names may be different, and the lard and ammonia may …
Looking for some old-fashioned biscuit recipes? Mention coconut pyramids, shortbread, jam and melting moments and the Women’s Institute comes to mind. Famous for its baking prowess, the Institute has been providing us with home-baked treats for almost 100 years. Try one of their classic Biscuit Recipes and find out why. …
So you’ve pinned posters on lamp-posts, advertised in the Post Office window, and spread the word about your cupcake business. But you still want more customers. So what’s next? Here are some ideas to market your cupcake business successfully in your local area. Network, Network, Network This is a time-consuming …
Marketing online can seem like throwing a dart into the ocean. What are your chances of catching a fish? Well, with a little insider knowledge, you can turn the dart into a big old net. The key is to understand your audience, and put your business right in front of …
So you’ve unpacked your new freestanding mixer and admired the way it looks on your kitchen counter… what first? The possibilities are endless! It excels at making All-in-one Cake Recipes, where you can use the mixing blade to incorporate plenty of air for light sponges and risen Brownies. It’s perfect …
So you’ve commissioned a designer – or learned how to create a site yourself – and now you’re faced with the task of writing your web pages. If you want to do it yourself, here’s a guide to help you get started. Writing For Your Customer Before you start writing …
Want to whip up some exciting homemade ice-cream this summer? If your family gets through it by the bucketload, you need an ice-cream maker. Here’s our guide to choosing the right ice-cream maker. The Price of an Ice-cream Maker You can pay between £48 and £325 for a domestic ice-cream …
Keen cooks pause longingly in front of freestanding mixers – those designer appliances with a hefty price tag. They come in stylish colours to match your kitchen, they make short work of recipes on TV demonstrations, and they’re increasingly demanded by baking cookbooks. But is a freestanding mixer a great …